Como vender nutrição no século XXI? Uma revisão sistemática

Abstract

The digital social networks play a significant role in individuals’ daily life, given their wide ranch in society. The influence of these platforms takes place in different formats, including affecting the forms of consumption today and may even interfere with the food consumption of those who use the networks. Thus, the objective of the present research was to correlate the influence of social networks on the eating behavior of individuals in the 21st century. Methodology: A systematic review was carried out base on the PRISMA methodology. Electronic databases from the VHL Regional Portal Scientific Electronic Library Online (SciELO), Latin American Literature in Health Science (LILACS), National Library of Medicine (PubMed) and Periodical of Coordination for Improvement Higher Education Personnel (CAPES) were used. The Health Sciences Descriptors (DECS) used were: eating behavior, social networks and nutrition with the Boolean operators “E” and “AND”. The inclusion criteria encompassed original articles available in full, published in the last five years and related to the theme of study. Results: The identification of articles was carried out from March to April 2022 and resulted in 12 studies that met selection criteria. Most studies were carried out with women and adolescents, most of them being qualitative. Otherwise, the studies found were grouped into three topics for a better understanding, the first with studies related to digital influencers, then the followers and in the last the relationship between the two previous topics. Conclusion: it becomes noticeable that digital social media play an important role in the formation of body standarts, so it could affect the eating behavior of exposed individuals. However, it is suggested that new studies to be carried out because of the demand in the face of current technological scenario with robust methodologies.