Mineração de busca de sentimentos nas redes sociais.

Abstract

The rise of social networking in recent years has allowed users to connect and share information in real time, sending it to thousands of other users in a short amount of time. Also, the way users interact has changed. Users of social networks often post their opinions about major events, product launches, catastrophes, epidemics, among other events. To follow what they are talking about on social networks can be a differential for organizations that want to develop better marketing strategies, get feedback on a product or a certain event. With the large amount of data growing day by day, analyzing this data in a non-automated way can be a huge problem for the company. As will be discussed in this work, the focus will be to present the means of communication and the main techniques used to collect this data and the main social networks.