Responsabilidade civil dos influenciadores digitais: um estudo de caso

Abstract

The present work aims, by using the bibliographic methodology, to provide information on the civil liability of digital influencers in a context together with the current scenario. For this, data from studies and research related to the growth of the digital world and the emergence of a new profession called “digital influencer” were used, correlated with civil liability that can be applied in the legal field. Subsequently, a case study was carried out through the “Google Forms” platform, bringing information about consumption by influence. Soon after, a data analysis was performed to understand and demonstrate the results obtained through the case study. As a conclusion, it was possible to observe how the number of new people using social networks has increased, also causing a growth in consumption due to digital influencers and making the judiciary need to be acting together due to the number of cases of damages suffered still to be significant.