A vulnerabilidade do consumidor da internet: as redes sociais como instrumento de publicidade de consumo

Abstract

Social networks have brought new perspectives to the Law. The transformations in the way of advertising and consuming on the Internet make the legal environment seek more and more skillful means for the protection of rights. Thus, this study aims to analyze the innovations attributed to e-commerce through advertising on social networks and the reasons that make the consumer vulnerable. To this end, the bibliographic theoretical method was applied from the observation of the behavior of both the supplier and the consumer in the virtual environment, based on jurisprudential and doctrinal research. In the end, there is an appreciation of the elements that make the consumer, a vulnerable subject in e-commerce in view of the unbridled publicity in social networks.