Novas Ferramentas do Jornalismo nas Redes Sociais: Análise do Drops do Estadão.

Abstract

In this work, the journalism on the Internet was discussed, that is, web journalism, which is part of the current moment in which we live whose information is the basis that moves society. In the midst of the large amount of generation and dissemination of information provided by cyberspace, in which it allows horizontal communication, the "Drops" news, created by the consolidated newspaper Estadão, published daily on the company's Instagram page in the Stories tool, and how journalism can adapt amid the overload of internet content in contemporary society, were both analyzed. The main objective was to analyze how journalists use this tool to perform their work, as well as the discourse and language used. In this project, "Drops" was analyzed during a one-week period, each stories were explored individually, by type of narrative, classified in soft or hard news, editorial, subject, the use of tools provided by Instagram such as link targeting, text, gif, hashtag, filter and interaction allowed. The amount of daily stories and the choice of agendas were also analyzed. In conclusion, it was verified the non-use of all the resources provided by Instagram, and the absence of characteristics of web journalism, however, it was the way to adapt journalism on the social network in an attractive way for the target audience, young people.