A Empresa Versus a Imprensa Jornalística - A velha discussão: Os negócios ou os valores da Profissão de Jornalista.

Abstract

This paper aims to answer the question: "How can the organizational and financial aspect of news outlets impact the daily life of newsrooms, as well as the work of professionals?”. For this, a book was produced that presents such questions according to authors such as Warren Breed, Nelson Traquina, Felipe Pena, Gaye Tuchman, among others. Also presented are the development, advantages, disadvantages and possible alternatives business models for journalistic organizations. Initially, the emergence of the commercial business model based on advertising budgets is discussed, as well as the positive and negative aspect of this model, according to researchers such as H. Eugene Goodwin. Public broadcasting are also presented, in which the communication vehicles are fully or partially funded by the State. As examples, the cases of the BBC in Britain, EBC in Brazil, among others, as presented by authors such as Laurindo Lalo Leal Filho, Jonas Valente, etc. In addition, alternative funding models and journalistic organizations such as paywall, crowdfunding, collaborative journalism initiatives and new forms of advertising such as Branded Content or Native advertising are presented. In addition to text, the book uses resources such as tables, text boxes, diagrams, etc. In addition to the book, the Evijor portal was produced, an internet site that brings texts with complementary content to the material presented in the book. As conclusions, taking into account the methodological limitations of this paper, only further analysis of each news outlet could allow more accurate conclusions. On the other hand, it can be said that the plurality of media is fundamental for a broader coverage of the issues that influence the daily lives of individuals. In addition, given the changes in journalism, it is necessary for news outlets to look for alternative forms of funding for activities. Many vehicles have even tested alternatives.