Estratégias conceituais de relações públicas e comunicação organizacional na concepção arquitetônica de museus empresariais

Abstract

The purpose of this article is to demonstratre a brief historical account about museums, subsequently focusing on business museums, identifying precepts that become the essence of the company-society interrelationship in order to guide the development of concepts for architectural projects destined to the current institutional museums, taking into consideration the visitor's perception and interaction with the environment. The methodological process to create and synthesize the concepts was structured in the triangulation technique between theoretical research, case study and the development of an architectural preliminary design for the course completion work. After the theoretical study which involves research and case studies, the knowledge will be applied in the development of the architectural project of a Business Museum, finalizing the process of study and application of the acquired knowledge.