PODER POLÍTICO E ELEIÇÕES: O PAPEL DA MÍDIA E PODER ECONÔMICO NO CONTEXTO ELEITORAL

Abstract

This work aims to demonstrate the influence of economic power and the media during the electoral period, presenting the forms since the birth of democracy in Brazil. Going through historical landmarks and exposing how legislation addresses these interferences, aiming to guarantee democratic health at the time of voting. Indicating, through books and articles, the impacts caused in the Brazilian political context. Addressing, in light of current models of electoral advertising, how beneficial this is to the political process in the election, analyzing what forms are used by agents who have interest and capital of influence, to make their ideas and personal profits prevail. Furthermore, demonstrating how media power affects the population, especially the neediest population who, due to the situation in which they live, end up having greater access and knowledge to candidates who have a greater political history, and therefore, come out ahead of entry-level candidates. In the end, presenting proposals and ideas to combat the negative impacts brought by such influences, proposals that aim to protect the “victim” voter, to improve the smoothness of the electoral process.