OS DIREITOS DO CONSUMIDOR DE ARREPENDIMENTO E DA GARANTIA À LUZ DA ANÁLISE ECONÔMICA DO DIREITO.

Abstract

This article discusses the effectiveness of consumer law through the lens of Law and Economics (AED), focusing on the efficiency of consumerist regulations and their market impacts. Based on a descriptive analysis of data with a theoretical review and empirical data, the study examines how excessive consumer protection, particularly regarding the right of withdrawal and extended warranties, can lead to costs passed on to all consumers. Law and Economics suggest evaluating these rules based on their practical effects, such as price increases and the burden on businesses, which may ultimately disrupt market balance. The article advocates for flexible rules to foster a more efficient and less burdensome environment for all economic agents. It concludes that a balanced regulatory model, combining consumer protection with economic efficiency, is crucial to ensuring fairness and sustainability in consumer relations.