O nutricionista empreendedor: estudos de caso na área da nutrição

Abstract

According to the Nutritionists Federal Council (2021) there are more than 155,000 nutritionists working in Brazil. These activities are subdivided into large areas such as collective feeding, clinical nutrition, collective health, teaching, industry, sports nutrition, marketing, and others. This data leads us to a constantly expanding market for the nutritionist. Entrepreneurship is something that goes beyond taking risks and starting something new, it also requires willpower, persistence, commitment, innovation, and passion for what you do. It can be practiced by anyone as long as they are aware of opportunities and willing to take business risks. The target of the study is to explore different market possibilities in which the nutritionist (a professional with multiple skills and qualifications) can operate, and to show through case studies the skills and characteristics inherent to the entrepreneur in this area. Through online and face-to-face interviews, 6 (six) case studies were constituted, bringing entrepreneurship stories carried out in the field of Nutrition and presenting opportunities that the market offers to the nutritionist profession, as well as the difficulties, skills developed and successes found, inspiring nutrition professionals who decide to undertake in the market.