Influência do marketing alimentício na alimentação infantil e adolescente

Abstract

Childhood is the period where our eating habits and preferences are formed, habits that we carry through to adolescence and adulthood.This period can be influenced by different external media, especially nowadays when have different communication vehicles, among them: streamers platforms, commercials, television programs and electronic devices with internet access, which is also used as work tool by the named influencers, who star in commercial campaigns or promote products on their social networks, and can influence negatively or positively.Some forms of advertising associate ultra-processed and industrialized foods persuasively, directing some of these advertisements to children and adolescents, increasing their consumption. During the covid-19 pandemic, there was an increase in the consumption of these foods and changes in the population's eating habits in general, significantly affecting children and adolescents due to the distraction strategy used, making the period of exposure to these media increased as a result of factors such as anxiety and stress.The objective of this work was to analyze, through an integrative review, the influence of food marketing on the food choices of children and adolescents and their consequences. It was concluded that food marketing contributes to an increase in the intake of ultra-processed and industrialized foods, forming bad eating habits, increasing weight and altering body composition, which can lead to chronic non-communicable diseases such as hypertension, cardiovascular diseases, diabetes mellitus and obesity.