A gestão de estoques como ferramenta na redução da ruptura: um estudo de caso em uma empresa de varejo alimentar.

Abstract

The great quest to be competitive in food retail and the increase in competition in the segment, makes companies have to be more assertive in their planning and execution of their strategies, making the shopping experience for your customers. Considering that one of the main causes of the continuity and return of customers in your establishment, the reason that they find everything they were looking for, that there is no shortage of the product in which they proposed to make the purchase. Based on this, the present work approaches a case study and uses an applied research and aims to direct solutions to the problems related to rupture that the customer encounters when he goes to make his purchases. The difficulty in carrying out an efficient management of stocks, which is extremely sensitive to market fluctuations and internal management actions, as it is necessary to have a broad knowledge and mastery of its performance indicators, such as: delivery time from suppliers, availability of stock from suppliers, purchase calendar within the team responsible for stock management. The accomplishment and application of this work took place in a food segment company in the retail sector, where there was an improvement in the rupture results that the company had before the study. In view of the above, the result that was obtained was satisfactory, since the rupture rate reduced after the study and application of the proposed solutions to those involved in the process. The company will maintain the processes adopted in order to ensure that the results obtained are lasting and that they have greater penetration within the responsible team and that they will obtain more satisfactory results in the future