O mercado digital e a criação de infoprodutos, à luz da LGPD e dos direitos da personalidade

Abstract

This article aims to discuss the Digital Market and the infoproducts creation, in view of its wide growth in the market, so it is necessary to have protection for digital privacy, both for content producers and consumers, as a very personal right, and its framework in the New General Data Protection Law, together with an analysis in the context of Personality Rights. As will be shown later, recent legislative innovations ensure more vehemently the personal digital data escort, such as data made available by infoproduct customers. Thus, the personality rights concept and its characteristics will be briefly explained, with a focus on privacy. Still, the need for data protection will be analyzed today, as it is a topic widely discussed and consumed in the contemporary world. Finally, the application of the General Data Protection Law, which entered into force in September 2020, will be studied under the Digital Infoproducts Market, highlighting this law features, and the resulting data protection in this market, as well as companies legal and commercial importance, legal entities and individuals, to comply with the new rules regarding the personal data protection