Um estudo sobre a influência das imagens em anúncios no processo de decisão de compra do consumidor

Abstract

Over the years, images have gained extreme importance in conveying the message, so the image in an advertisement has become a key part of persuasive speech. Regardless of the appeal to consumption that each media outlet uses, images will always be indispensable allies of the advertisement and will be directly related to the consumer's purchase decision. The purpose of this research is to present a study on how images can influence the imagination of individuals, culminating their decision to purchase and how professionals in the area of communication must be diligent in the current scenario of communication.