O emprego do endomarketing como ferramenta de comunicação interna: um estudo de caso da empresa Havan

Abstract

This research provides a quick and objective analysis of internal communication and the application of internal marketing in companies. The article shows the use of endomarketing in a company of departments in Brusque - SC, seeking to identify and analyze the results achieved through its practice. To carry out this article, bibliographic research was used, initially addressing the concept of endomarketing, as well as its advantages and a case study at the company Havan with a questionnaire conducted by employees and analysis of responses. The article points out as the main result, the increase in productivity and quality of service, therefore, the company's prominence in relation to its competitors