Mídias sociais e a influência na estética: os reflexos na vida das pessoas durante a pandemia de COVID-19 no Brasil

Abstract

Objective: To understand how social media interfered in the performance of aesthetic procedures during the COVID-19 pandemic. Method: This is a qualitative research, with a descriptive, exploratory character, carried out in the city of Maringá - PR, with eight participants. For the selection of these, the Snowball method was used. The collection took place from April to May 2022, through a sociodemographic questionnaire and semi-structured script guided by the following guiding question: “Did the media influence the decision-making to perform an aesthetic procedure during the Covid-19 pandemic?”. Results: Two thematic categories emerged “I end up charging myself a lot: the feelings arising from aesthetic pressure” and “The influence of social media on life and appearance”. Conclusion: During the pandemic, there was an increase in the use of social media, which ended up influencing decision-making about whether or not to perform an aesthetic procedure through images of other people and digital influencers.