Promoção da saúde da mulher: análise da associação entre fatores sociodemográficos e qualidade de vida influenciada pela utilização de cosméticos e aparência física

Abstract

The objective of the present study was to evaluate the quality of life influenced by the use of cosmetics and physical appearance of women and the association of sociodemographic factors. This is a descriptive, cross-sectional study developed in the municipality of Maringá-Paraná from January to March 2017. The target population was women aged 18-69 years. The data collection took place in streets with high flow of people. The data of quality of life influenced by the use of cosmetics and physical appearance were obtained by applying the BeautyQoL instrument to a sample of 405 women. This instrument is composed of 42 questions, which assess the quality of life and use of cosmetics in five different domains: social life, selfconfidence, humor, energy and attractiveness. The mean overall quality of life score was 54.10 points indicating median quality of life. It was also observed that the highest scores were obtained in relation to the self-confidence domain (66.63 points), followed by the attractiveness (57.75 points) and social life (52.92 points). The energy domain was the one with the lowest mean score (38.51 points) followed by the humor domain (47.87 points). The sample data did not show sufficient evidence that the medians of the quality of life score differed significantly according to the sociodemographic factors considered. It was concluded that the use of cosmetics and physical appearance moderately influenced women's quality of life and sociodemographic factors are not associated with this response.