Gestão da qualidade e inteligência competitiva: uma combinação estratégica para elevar o nível de qualidade em todos os setores da organização

Abstract

Faced with a progressively more competitive market due to globalization, the evolution of ICTs - Information and Communication Technologies, changes in the culture and habits of modern society, among other aspects related to the demands and needs of the market, it is of great importance that managers monitor such social and market dynamics, through competitive strategies, based on the company's internal and external environment. Meanwhile, the connection between quality management and competitive intelligence becomes a powerful competitive tool for corporations in the market. Competitive intelligence can be translated as the series of methodologies implemented through software devices, which work to enable decision-making processes to be efficient, despite the difficult circumstances. When investigating this situation, the following research problem is highlighted: what are the main influences of quality management and competitive intelligence for increasing efficiency in the decision-making process of organizations? Regarding the general objective, the main characteristics of quality management and competitive intelligence were assessed. The specific objectives of this study are: description of conceptual and market aspects about competitive intelligence; characterization of relevant quality management issues; analysis of the advantages of combining quality management and competitive intelligence to increase organizational efficiency. This study was carried out using the narrative bibliographic review methodology (literature review), based on literary works, on articles published in offline journals and also on online articles recognized in the scientific community, where the main influences were sought to verify from quality management and competitive intelligence to increasing efficiency in the decision-making process of organizations.